Distillery Reserve
Kingsbarns Distillery
The Brief
Kingsbarns Distillery, based in the St Andrews, launched a new Distillery Reserve single cask release - an exclusive and limited run of bottles.
They wanted to drive awareness of the limited bottling to whisky enthusiasts across the UK.
With only a small volume of stock available, the campaign needed to cut through quickly and resonate with knowledgable whisky drinkers.
Our Approach
famjam led on the paid social activity, developing an array of creatives tailored for different Meta placements.
Audiences were built from previous campaign learnings - focusing on whisky enthusiasts while also widening the reach to new prospects.
famjam wrote the copy, tested variations, and made live tweaks to ensure performance stayed sharp.
The Results
We adapted the supplied creative for social, applied previous learnings and broadened targeting to reach new customers.
The campaign generated £6,836.98 in attributed revenue from £1,311.40 in ad spend, delivering a 5.21× ROAS.
This stands as the strongest ROAS the client has achieved with Meta ads, with the new customer audience contributing to incremental returns.