Working alongside the in-house marketing team, famjam delivered digital support across milestone campaigns including 500 Days to Go, the King’s Baton Relay and Mascot Makers. Activity covered social content and paid activation, website updates and email marketing. By aligning messaging across channels, launching a refreshed identity and creating digital assets for community audiences, famjam helped position Glasgow 2026 as people-first and set foundations for future recruitment, ticketing and volunteering.