Dr. Manveer Gill
ORGANIC SOCIAL | PAID SOCIAL | CONTENT | SEO | PPC | EMAIL
The Brief
Campervan holidays remained a holiday of choice for post-covid travellers opting for a staycation. Wildcat Campervans needed to reach a new audience with a new brand.
Wildcat Campervans challenged us to increase their brand awareness and bookings among keen staycationers by utilising fomo and creating desireable experiences.
Our Approach
Together with Wildcat Campervans we developed a strategic content calendar, including social posts, blogs, and emails.
We also built a social media advertising campaign that directed traffic to content before remarketing to the audience with booking offers.
The Results
Site Traffic
+ 84%
Bookings
+ 151%
ROAS
+ 481%
The redevelopment of the brand alongside building a social tribe through aspirational imagery, travel blogs, touring guides, and engaging with suitable partners allowed a strong foundation for paid advertising to run concurrently.
By using the same stylisation and messaging from organic social media for paid social media efforts, the result was Meta Ads became the primary source for Wildcat Campervans bookings, with Google Ads become the secondary sales driver.
During the final stages of working with Wildcat Campervan, famjam helped create a ongoing strategy and seasonal campaigns to deliver clear offers via Meta ads to help maintain the growth.
"The overhaul of the Wildcat brand in such a short space of time was impressive, the new content from Francis and his team was more engaging and drove bookings"
Jay, Head of Marketing